Marketing Support Services

Marketing program supports the following goals:
• Grow ridership and increase use of underutilized services
• Help riders understand routes, schedules, fares, and mobility options
• Communicate service changes clearly and quickly
• Reach seniors, people with disabilities, students, workers, employers, and low-income residents
• Build public understanding of transit’s community and economic value
• Support recruitment, special events, and agency milestones
- Graphic Design
• Graphic design and layout: brochures, flyers, posters, rack cards, rider guides, timetables, fare materials, event materials, signage, and social media graphics
• Route map and system map design and updates, working from data and schedules provided by Mountain Line
• Vehicle graphics, bus stop signage, and shelter graphics: design and production-ready files
• Preparation of press-ready art; Mountain Line manages and purchases print production directly
• Copywriting and editing for campaigns, service change notices, and passenger information
• Photography and short-form video for use in campaigns and on social media
• Digital and print ad creative built to publisher specifications; Mountain Line places and purchases media directly
• Website content updates and landing pages, coordinated with the Authority’s website provider
• Overflow support during peak periods, staff vacancies, and major service changes
- Services Requested Occasionally
• Campaign development, including concepts, creative, budget recommendations, and production schedules
• Media planning and recommendations, including audience, reach, frequency, and cost estimates for the Authority’s review
• Social media content production and paid social campaign setup
• Email campaign design and deployment
• Annual report, board presentation, and public meeting materials
• Survey instrument formatting, distribution, and tabulation support
• Translation and adaptation of materials into languages identified by the Authority; machine translation alone is not acceptable
• Press release and media advisory drafting for Authority review and issuance
• Planning and execution support for a specific initiative, such as an agency anniversary, service launch, or public awareness effort
• Event support materials and on-site assistance
• Brand standards documentation, templates, and refresh work