Digital Billboard Advertising Sales and Revenue Sharing Services

Installing, operating, maintaining, and monetizing three (3) University-approved digital billboards through a long-term business relationship that generates sustainable advertising revenue and reflects the University's commitment to operational excellence and responsible stewardship of public resources.
- Advertising Sales: Develop, market, sell, and administer advertising opportunities that generate sustainable revenue while protecting the University's educational mission, institutional values, and brand.
Required Services:
• Develop an annual advertising sales plan.
• Identify and solicit qualified advertisers.
• Develop new advertising sales opportunities for the three (3) digital billboards.
• Negotiate advertising agreements subject to University approval.
• Maintain professional advertiser relationships.
• Recommend pricing strategies.
• Assure compliance with the University's Advertising Standards
- Digital Billboard Operations: Operate and manage the three (3) digital billboards in a reliable, efficient, and professional manner, including advertising scheduling, content management, system monitoring, technical support, and coordination of University-approved content.
Required Services:
• Operate all three (3) digital billboards.
• Manage scheduling of approved advertising and University content.
• Maintain content management systems.
• Monitor system performance.
• Coordinate University messaging.
• Recommend operational improvements and technology enhancements.