Guided Pathways Marketing

Strategic partner to provide strategic media planning, buying, management, optimization, and reporting services.
- Digital marketing efforts who can help us plan and execute multifaceted digital campaigns, with the goal of boosting enrollment in a competitive higher education landscape.
- Digital marketing and geofencing will fulfill the following needs:
• Using geofencing technology and other audience targeting strategies, deploy effective digital campaigns to certain audiences (i.e., disengaged youths, adult learners, veterans,
high school students, parents of high school students, stop-outs, Spanish-speakers) that will boost enrollment for the college as a whole, and/or for specific college programs.
• Provide strong analytics to help determine if a campaign is succeeding or failing, and be able to shift gears quickly and deploy a different tactic if needed.
• Provide strong communication and account management skills in collaboration with AGENCY in order to get everything in place to launch campaign on time.
• Have a track record of using geofencing and other technologies to execute successful multifaceted digital marketing campaigns.
• Serve as a thought partner with AGENCY’S Marketing & Communications Team, providing advice and counsel on strategy and tactics based on current trends and industry best practices.
• Operate and provide services in a cost-conscious way, mindful of AGENCY’s need to optimize our budget.