Public Communications Services

Communications consultants and professional marketing firms to provide comprehensive public communications services.
- Objectives
• Build Public Understanding: Translate complex municipal capital projects, planning policies, budget investments, and regulatory actions into clear, accessible language free of unnecessary bureaucratic jargon.
• Celebrate Town Successes: Highlight project completions, grant awards, intergovernmental achievements, and positive community outcomes.
• Support Governance Transparency: Deliver concise, factual, and timely updates to the Town Council to support informed decision-making and efficient public meetings.
• Maintain Predictable Rhythms: Establish reliable publication schedules for weekly manager reports, monthly community e-newsletters, monthly staff reports, and ongoing digital communications.
• Ensure Brand Alignment & Equity: Preserve the Town of Basalt's official voice, branding, and visual identity while expanding access for Spanish-speaking residents through bilingual materials.
- Social Media & Digital Channel Management:
Maintain an active, engaging digital presence across Facebook, Instagram, and the Let's Talk Basalt portal (publishing multiple times per week). Content shall focus on visual microstories, daily municipal
achievements, behind-the-scenes staff features, project progress photos, emergency alerts, and partner cross-promotions (Basalt Police, Chamber, Fire Rescue). Social media posts must maintain a friendly,
polished, and informative tone without soliciting informal debate on platform comments.
- Graphic Design, Photography, and Marketing Collateral
• Graphic Design & Photography: Create visually appealing infographics, digital banners, flyers, posters, and print advertisements aligned with the Town of Basalt brand guidelines. Capture or curate high-quality imagery of town projects, parks, staff, and events.
• Flyers, Posters, and Print Ads: Produce print and digital assets for public displays at Town Hall, Basalt Regional Library, downtown streetscapes, local newspapers, and radio announcements.
- Press Releases, Media Assistance, and Surveys
• Media Relations: Draft, edit, and issue formal press releases to regional media distribution lists; assist the Town Manager with media inquiries and press packet compilation.
• Community Surveys & Feedback: Develop and administer public survey tools (online and paper) to gather community sentiment on construction impacts, policy choices, master plans, and creative
civic projects.