Market Research Services

The vendor is required to provide full service and specialized research vendors who can consult with it to develop project objectives; identify and carry out the appropriate methodology or methodologies to address those objectives; analyze data; and develop and report on insights in a compelling way to stakeholders at all levels of the organization. 
- Anticipated services may involve the following methods:
• Online quantitative studies (i.e., surveys);
• Online qualitative studies (e.g., focus groups, bulletin boards, communities, diaries / journals, etc.);
• Telephone surveys;
• In-person qualitative (e.g., focus groups, in-depth interviews, executive interviews, observational research, etc.);
• In-person quantitative (i.e., intercept surveys);
• Eye-tracking or other type of biometric research;
• Multilingual or multicultural studies;
• Multiphase studies; and
• Multimodal (e.g., phone, online, in-person, or all of these methods). 
- Marketing research services must include:
• Corporate image/lottery perceptions, values, objections, expectations, and overall opinion;
• Brand image and awareness as they relate to other well-known state lottery games;
• Game awareness, both aided and unaided;
• Game participation, including by price point within appropriate categories;
• Game cross play, recency, frequency and spend;
• Messaging awareness and affinity:
○ Winner awareness,
○ Advertising awareness,
○ In-store awareness, and
○ Beneficiary awareness (where the money goes);
• Overall and specific lottery game player ship;
• Frequency of play and purchase habits;
• gaming behaviors and attitudes;
• Awareness of play responsibly campaign;
• Retail environment (monitors, POS);
• Players’ club membership; and
• Demographics of game players.
- Marketing research services also must include the following:
• Questionnaire development and maintenance;
• Programming and data collection;
• Analysis of marketing research results;
• An executive PowerPoint summary of select key metrics such as awareness;
• A Comprehensive executive PowerPoint;
• Data tables/crosstabs; and
• Web-based executive PowerPoint presentation.
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: June 17, 2025