Research Services

The Vendor is required to provide to serve as its research partner.
- Responsible for developing and executing a comprehensive research program that tracks performance and informs strategic marketing decisions - not only for the division, but also for the broader industry and business community.
- Advertising Effectiveness & Return on Investment Study
•    Seasonal Campaigns (Fall, Winter, Spring/Summer), must include but not limited to:
•    Gauge advertising awareness of the campaign;
•    Measure the efficiency of the media investment;
•    Gather consumer reaction to the creative;
•    Assess advertising impact by comparing the perceptions and behaviors of those aware of the ads to the same measures among those not aware of the ads;
•    Quantify ad-influenced trips, visitor spending, and ROI;
•    Compare research results across market groups; and
•    Provide insights to guide marketing decision-making.
•    Joint Promotional Program
•    Using the same methodology for the seasonal campaign advertising effectiveness and return on investment study. Evaluate participant’s programs to determine the return on the state’s investment.
•    Annual Fiscal Year Return on Investment report
- Forecasts should include market trends for upcoming season, estimated visitors and visitor spending.

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: November 25, 2025