Community Support Program Market Study Services

The Vendor is required to provide to attract semiconductor design firms, advanced manufacturing companies, supply chain partners, and related technology sectors by leveraging local strengths including workforce assets, research partnerships, infrastructure capacity, and a supportive business environment.
- To ensure future marketing investments are grounded in market realities, the City seeks a qualified Consultant to assess overall CHIPS Zone competitiveness and develop a clear positioning framework to guide future outreach and messaging.
- Objectives:
•    Evaluate the competitiveness of the city creating helpful incentives to produce semiconductors (CHIPS) Zone relative to peer markets.
•    Analyze industry trends influencing semiconductor investment and site-selection decisions.
•    Identify realistic target subsectors aligned with local assets and market demand.
•    Develop a positioning strategy and messaging framework grounded in research findings.
- Baseline Conditions and Asset Assessment
•    Review existing plans, datasets, and materials provided by the City.
•    Analyze workforce characteristics, industry base, real estate inventory, infrastructure readiness, and incentives.
•    Identify existing semiconductor-adjacent ecosystem assets and constraints.
- Industry Landscape and Market Dynamics
•    Analyze global and domestic semiconductor and advanced manufacturing trends.
•    Evaluate reshoring dynamics, supply-chain restructuring, and emerging technologies.
•    Identify key site-selection drivers and investment considerations.
- Investment Demand and Competitive Position Analysis
•    Analyze investment flows and expansion patterns.
•    Benchmark against peer communities and competing CHIPS ecosystems.
•    Identify investor decision criteria and competitive advantages.
- Strategic Positioning and Messaging Framework
•    Define priority audiences.
•    Develop positioning statements and messaging pillars.
•    Provide guidance to align future marketing with competitive realities.