Market Research and Insight Development Services

The Vendor is required to provide market research and insight development.
- Primary research provider who will conduct various Authority research projects designed to gauge consumer sentiment and provide data-driven insights in support of the Authority’s strategic initiatives.
- Quantitative Research:
• Design, develop, and execute survey strategies and methodologies to help guide Authority’s decision making involving its internal or external audiences as needed.
• Perform survey collection via an electronic tool (e.g. tablet, online, email, etc.) that allows for real time updates to Authority.
• Perform all related fieldwork services and collect a statistically valid sample to provide the Authority with strategic guidance.
• Analyze survey results within ten (10) business days from the last interview of the survey and provide raw data and data tables to Authority.
• Provide a report of findings in a format appropriate for review by Authority within fifteen (15) business days of the end of sampling.
- Qualitative Research:
• Organize and facilitate qualitative research sessions to help guide Authority decision making as needed. The focus of the sessions may include gathering information on a range of topics, including but not limited to, group members’ opinions on Airport controlled amenities and features (e.g., restaurants, shopping, parking, etc.). The
• Authority is open to methodology recommendations from the Company, including suggested approaches such as focus groups, in-depth interviews, or other appropriate qualitative techniques.
• Provide a trained moderator and any other necessary Personnel to lead the focus groups and/or other qualitative research projects.
• Analyze and summarize the information obtained through qualitative research in a report of no more than twenty (20) pages for the Authority within fifteen (15) business days following the last focus group session.
- The planning and execution of data collection translate into data used by the Authority to excel in its management and operations.
- The data collection shall be planned respecting agency compliance guidelines to ensure the quality and integrity of the results.