Comprehensive Campaign Consultant and Feasibility Study Services

The Vendor is required to provide to conduct a feasibility study and provide ongoing campaign counsel for a multi-year comprehensive fundraising campaign.
- Campaign feasibility study
1. Planning and preparation
•    Review institutional materials (strategic plans, financial reports, donor data) 
•    Collaborate with university development and alumni engagement to refine preliminary campaign priorities 
•    Assist in creation of foundational documents and appropriate supporting documents to guide philanthropic strategy for campaign
2. Market analysis and campaign assessment
•    Campaign goal range
•    Donor interest and capacity
•    Institutional readiness (staffing, systems, leadership alignment)
•    Do school funding viability, specifically for a facility
- Campaign planning and counsel
1. Campaign planning
•    Suggest campaign budget, structure, timeline, gift pyramid, milestones, benchmarks, and evaluation methods
•    Provide naming and branding guidance
•    Recommend specifications for campaign tools
•    Assist in developing a comprehensive campaign plan that includes planning for development operations; alumni and donor engagement and stewardship; and principal, major, planned, and annual gifts
•    Assist in the identification of the most promising local, regional, and national prospects for campaign donors and volunteer leadership, including representation from the healthcare sector
•    Recommend campaign strategies for reaching new and diverse audiences as well as recommendations specific to alumni and donor engagement
2. Major gift strategy
•    Recommend key cultivation and solicitation strategies
•    Assist with prospect strategy and portfolio development, including principal and leadership gift planning
•    Recommend strategies for a new do school without an alumni base
3. Campaign partnership
•    Serve as strategic partner to campaign leadership
•    Ongoing strategic counsel throughout campaign planning, launch, implementation, evaluation, and refinement
•    Help drive implementation of campaign strategy
•    Assist with progress benchmarking
•    Ongoing coaching and training for development and alumni engagement staff, university leadership, and volunteers
•    Suggest board engagement strategies
4. Communications and engagement
•    Guidance on campaign communications and messaging
•    Review and provide feedback on donor proposals
•    Continued guidance on donor communications strategy
•    Assistance with public phase planning
•    Guidance on public launch and campaign close event planning.