Transit Network Identity and Brand Update Services

The Vendor is required to provide a well-qualified consultant to develop a comprehensive new visual identity to support the mission of the transit agency specifically in the county metro area.
- Develop a unique and comprehensive new visual identity for the transit service for the county area, including logo and brand architecture, collateral materials, and visual identity marks
- Objectives of the project are:
•    Position transit as a vital public service component for the county community and region with a social mission and impactful services and programs; one of the essential foundational pieces for our functioning area.
•    Reintroduce organization’s mission as deeply relevant and necessary.
•    Create a fresh, accessible, and strong brand that cuts through the noise to appeal to next generation riders, government partners and other supporters.
- All work products must be informed by a thorough analysis of current demographics, an inventory of existing conditions and current policies, and public input.
- Master Brand Logo: Data gathered from local document review; community engagement shall be utilized to create a logo/wordmark and associated elements to be used to advance agency mission in the county area.
- Community Engagement: The Consultant will develop and implement a Community Engagement effort to inform the design elements.
- Collateral identity materials to be developed would include, but are not limited to:
•    Color Palette
•    Typefaces
•    Iconography
•    Schedule Template
•    Bus Branding
•    Bus Stop Signage
•    Flyers/Posters
•    Letterhead
•    Business card
•    Marketing tent
•    PowerPoint template
- Final Report and Identity Standards Manual: A Final Report and use standards document shall be prepared to synthesize the results of the work undertaken, with guidelines for font, color, logo, and other identity elements use.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 30, 2025