The vendor is required to provide for a strategic advertising partner to enhance its brand presence within the community.
- This partner will effectively communicate the college’s program offerings and value to diverse, targeted audiences.
- The selected agency will collaborate with the college's marketing director to develop and execute comprehensive, data-informed advertising campaigns that align with the college’s mission and enrollment goals.
- The agency must demonstrate expertise in media planning, creative development, digital marketing, and performance analysis, ensuring a cohesive and results-oriented approach.
- Services to include but are not limited to the following:
• Strategic planning
• Media buying and placement
• Creative development
• Digital marketing and retargeting
• Social media advertising
• Performance tracking and reporting
- A deep understanding of higher education and its marketing trends, audience segmentation, and ROI driven advertising campaigns is preferred.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 13, 2025