The vendor is required to provide from qualified digital marketing firms to develop, implement, and provide ongoing management for a comprehensive digital marketing campaign aimed at achieving undergraduate enrollment objectives.
- Prospective partners are requested to provide the following information:
1. Comprehensive overview of the firm
• History of the firm
• Services portfolio
• Industries and sectors in which the firm has expertise
2. General approach and philosophies
• Approach to developing digital marketing campaigns
• Implementation strategies
• Management and optimization philosophies
3. Breakdown of agency fees and media spend
• Detailed breakdown of agency fees
• Media spend allocation
• Transparency in fee structure
• Annual budget: $124,500
4. Case studies
• At least one and up to three recent case studies
• Preferably with higher education or similar industries
5. Client references
• List of three client references
6. Conclusion
• Case for why the firm is a strong and best fit as a strategic marketing partner for agency
• Highlight any value added.