The vendor is required to provide a software solution for event attendance tracking services.
- A vendor capable of delivering event tracking solutions, enabling us to efficiently monitor and analyze attendance at a range of events organized throughout the year.
- An as-needed and non-exclusive basis, and in the manner(s) herein described:
a. Visitor metrics:
• Implement mechanisms to track the number of visitors attending each event, including unique and repeat visitors, to provide insights into attendance trends.
• Capture data on the total number of visits to each event, as well as visit frequency metrics to analyze attendee behavior patterns and event popularity over time.
b. Time-based analysis:
• Provide in-depth analysis of event metrics by time, including breakdowns by hour, day, month, year, and other relevant time intervals.
• Identify trends in event attendance and engagement, including fluctuations in attendance levels and visit frequency over time.
c. Visitor origin:
• Track and analyze the geographical origin of event attendees to identify primary and secondary sources of visitor traffic.
• This includes capturing data on where attendees traveled from to attend events and traveled to after attending events, enabling insights into audience demographics and market reach.
d. Demographic analysis:
• Collect demographic data on event attendees, including but not limited to age, race, gender, income level, education, and other relevant data.
• Analyze demographic trends to better understand the composition of event audiences and tailor event offerings to meet diverse audience needs.
e. Data security and compliance:
• Implement robust data security measures to safeguard the confidentiality and integrity of event-related data.
• Ensure compliance with relevant data protection regulations and industry standards to mitigate the risk of unauthorized access or data breaches.
f. Reporting:
• Generate comprehensive reports and dashboards presenting key event metrics, trends, and insights to stakeholders within the city.
• Provide customizable reporting options to accommodate varying information needs and preferences among stakeholders.
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: April 25, 2025