The Vendor is required to provide to develop and administer a market sizing and segmentation study in order to identify specific segments of district customer base for future marketing and communications efforts.
- This task is to help define different segments, or groups, of county‐area residents based on their attitudes toward public transportation and their use of district services.
- Develop a survey to collect information about attitudes toward public transportation, transportation behaviors, communication preferences, demographic characteristics, and other topics.
- The final survey instrument will need to be translated into Spanish, Chinese, Vietnamese, Korean, and Russian.
- Provide translated surveys once English survey is finalized; district will support with alternative formats as appropriate.
- The vendor will survey a randomly selected, statistically valid sample of residents aged 18 or older, living within district eight-county services area; surveys will be administered according to the sampling plan, ensuring a demographically representative sample of district service area.
- Surveys must be available in both English and Spanish; given the prevalence of Spanish-speaking individuals in the county metro area, the vendor shall consider the inclusion of bilingual surveyors on their survey teams; work with district staff to translate survey responses back to English.
- Additional considerations shall include translated surveys for other language groups (i.e., available upon request) and alternative formats (e.g., large font size and use of American Sign Language interpreters) for youth customers with disabilities.
- Develop a comprehensive report that clearly communicates findings and observations utilizing compelling graphic design and narrative to distill insights from complex data.
- The analysis will also identify distinct segments of current and potential district riders:
• Comprehensive report
• Raw survey data
• Data dictionary.
- Questions/Inquires Deadline: March 4, 2025