The vendor is required to provide as a media planner and buyer handling digital and traditional media (excluding print media) in the county media market separate campaigns in the English and Spanish media markets.
- The services include developing the plan and mix of media, then managing and tracking media planning and buying services.
- Provide a recommended media plan for a campaign to run in December and January to increase online property tax payments.
- Must submit a management plan to show how it proposes to efficiently accomplish the work for the project under consideration
- Secure advertising placements for public service announcements and place county produced content for media buys for maximum rate of return with measured results provided to the tax office by contractor.
- Media campaign shall target two separate audiences, English-speaking property owners and Spanish-speaking property owners with culturally relevant placements with focus on maximum market penetration to the target audience.
- Ensure all advertising activities comply with state advertising laws and regulations and county policies and adhere to ethical advertising practices.
- Services include the following:
• Planning and strategy to identify target audience and research media consumption.
• Develop and recommend a media plan outlining optimal media channels and strategies within county tax office’s budget of $40,000 to drive online property tax payments with the identified audience and including a timeline for placements that details deadlines for creative production
• Instructions on creative specification to match with the ad-types included in the plan
• Negotiating rates, placements, and value-add opportunities with media vendors
• Purchasing and placing media buys across various platforms
• Managing budgets and ensuring cost-effectiveness
• Execution of the media plan to include:
○ Negotiating rates, placements, and value-add opportunities with media vendors
○ Purchasing and placing media buys across various platforms
○ Managing budgets and ensuring cost-effectiveness
○ Coordinating with vendors for ad trafficking and implementation.
○ Monitoring campaign performance and optimizing for results.
○ Providing reports and analyses of campaign metrics.
○ Building and maintaining relationships with media vendors.
○ Managing contracts, invoices, and reconciliations.
• Campaign tracking to include weekly delivery of reports on key performance indicators (KPIS) and analysis on campaign performance, with a final report summarizing performance of the campaign in February 2026. 
○ KPIS to include the following, as applicable to media type: reach, impressions, website visits, conversions, and other industry-standard KPIS.
- Contract Period/Term: 2 years
- Pre-bid Conference Date: June 18, 2025
- Questions/Inquires Deadline: July 02, 2025