The vendor is required to provide that media, marketing and public relations services for prioritize authentic, people-centered content, collaborating with local influencers and businesses to craft a narrative that resonates with residents, visitors, and entrepreneurs alike.
- Website management and design will play a supporting role, the primary focus will be on enhancing country visibility through strategic marketing, event promotions, and audience-driven content.
- Country parking authority
1. Website management:
• Maintain the parking authority website with updates on parking options, rates, and availability.
• Include user-friendly guides for parking near major attractions and events.
• Ensure all websites and digital content meet accessibility standards
2. Social media management:
• Create posts highlighting parking promotions, new facilities, or changes to existing services.
• Develop visuals aligned with city events to emphasize ease of access and convenience.
3. Event and promotion support:
• Coordinate messaging around parking availability for city-wide events.
• Include parking maps or promotional offers in event-related campaigns.
4. Account management and reporting:
• Provide analytics and KPIs on public engagement and identify areas for improvement.
- Visit country
1. Website management:
• Maintain and enhance the visit country website with fresh content, including blog posts, photography, and videos (minimum 2x/month).
• Ensure an up-to-date business directory, event calendar, and special promotions section
• Ensure accessibility standards for all digital content.
2. Social media management:
a. Platforms: Facebook and Instagram.
• Facebook: 5 posts/week (can cross-share Instagram posts).
• Instagram: daily posts + 7-14 stories/week.
• Collaborate with influencers for engaging, shareable content.
• Highlight local businesses, events, and cultural attractions using authentic visuals (no stock imagery).
• Maintain consistent branding, monitor inboxes and comments, and craft engaging captions.
b. Business outreach and support:
• Actively recruit new businesses to join visit country.
• Provide onboarding assistance and post events or specials for businesses.
c. Email marketing:
• Develop and distribute a weekly newsletter featuring events, promotions, and stories using a provided template.
d. Event and promotion support:
• Coordinate campaigns for city-wide events and capture content for future use
e. Advertising:
• Develop a strategic advertising plan leveraging the $200,000 annual advertising budget for visit country and country for business platforms.
• Recommend campaign strategies, oversee timelines, and provide data-driven recommendations.
f. account management and reporting:
• Provide analytics and KPIs on public engagement and identify areas for improvement.
- Country for business
1. Website management:
• Maintain and enhance the country for business website with updates on resources and initiatives.
• Highlight success stories and funding opportunities.
• Ensure accessibility standards for all digital content
2. Social media management:
• Develop posts tailored to entrepreneurs and small business owners
3. Business outreach and support:
• Engage with the business community and promote events and funding programs.
4. Email marketing:
• Create and distribute a monthly newsletter using a provided template.
5. Advertising:
• Identify effective channels to reach business owners and decision-makers.
• Align campaigns with the country for business strategy and analyze results.
- Country arts and culture commission
1. Social media management:
• Highlight public art projects, artist profiles, and cultural events.
• Collaborate with local artists for engaging content.
2. Event and promotion support:
• Provide promotional support for arts-focused events.
• Capture visuals to showcase country vibrant arts scene.
- Country tomorrow
1. Website management and metrics
• Content updates: Regularly update the website with project announcements, timelines, and progress reports.
• Blog posts: Publish one engaging blog post per month focusing on planning initiatives, community engagement efforts, or economic development updates.
• Accessibility: Ensure compliance with ADA standards to make content accessible to all users.
• Metrics and reporting: provide monthly analytics reports on website traffic, user engagement, and other key performance indicators. include actionable insights for improving reach and interaction.
2. Social media management
• Platforms: Facebook and Instagram.
• Posting frequency:
a. Regular posts: once a week.
b. As needed: Additional posts to promote events, urgent updates, or significant milestones.
• content focus:
a. Promote city planning updates, public input opportunities, and economic development
initiatives.
b. Highlight success stories, including business relocations, infrastructure improvements, and public
engagement milestones.
c. Use vibrant, authentic visuals that align with country branding.
3. Community engagement
• Event promotions: Develop campaigns to encourage community participation in public meetings, workshops, and other engagement opportunities related to planning initiatives.
• Interactive content: Create polls, surveys to solicit public feedback and generate discussion around key topics.
4. Email marketing
• Distribute a monthly newsletter featuring planning updates, project spotlights, and opportunities for public involvement.
5. Account management and reporting
• Provide comprehensive reports on social media engagement, audience growth, and campaign performance, identifying areas for optimization.
- Contract Period/Term: 3 Month
- Questions/Inquires Deadline: February 21, 2025