The Vendor is required to provide effective educational, outreach, and advertising campaigns for the best value broad range of program areas within the commission, services are needed to strategically plan and/or select media outlets that deliver advertising to target audiences.
- Boating Safety and education
- Vessel Turn-In Program (VTIP) information
- Hunter safety and education
- Freshwater and marine fisheries
- Hunting rules and information
- Wildlife and fisheries educational and outreach programs
- Wildlife, fish, and Environmental Management Areas information
- Imperiled species (ex. Manatees and sea turtles, education and information
- Birding trail, canoe trail, and other outdoor recreation education and information
- Recruiting for law enforcement officers and other specialized personnel
- Advertising for these program areas may include:
• Educational and informational campaigns
• Rule promulgation requirements
• Grant program information and application period announcements
• Meeting notices, and other small advertisement needs
- The primary services shall include:
• Research and advisement for media opportunities available in targeted markets
• Planning strategies, priorities, and objectives for the most effective media placement
• Negotiating with media for best value of media placement
• Media placement
• Review and reconcile all affidavits and invoices for media advertising purchased
• Develop media buying plans
• Work with point-of-purchase locations to ensure advertising materials are most advantageously displayed to benefit the Commission
- Media Types
• Cinema
• Print outdoor
• Radio
• Television
• Streaming
• Social Media
- Contract Period/Term: 3 years
- Non-Mandatory Pre-Proposal Conference Date: April 2, 2025
- Questions/Inquires Deadline: April 9, 2025