The vendor is required to provide for advertising, marketing and public relations services by an advertising agency/public relations firm for the development office.
- Create annual and long-range marketing/action plans to reach targeted markets
- Recommend mix of advertising, public relations, promotions and collateral required and provide creative advertising concepts and strategies.
- Design and produce print, broadcast, online and all collateral materials
- Develop media plans (both traditional and online)
- Recommend and oversee web site content development to complement marketing initiatives and increase interactivity/functionality
- Provide detailed public relations, publicity and promotional plans to stimulate tourism including cooperative advertising opportunities
- Outline tracking recommendations
- Present detailed estimates and budgets for all proposed projects
- Attend county council meetings every quarter and give remote updates monthly to give a full detailed report on account, any travel charges incurred the advertising agency will be responsible for adjustments may be made to the above list, due to budget and time constraints.
- This includes all advertising agency services, social media services, website design and management, all marketing campaigns, media advertising, marketing collateral, grants, displays, videos, trade shows, etc.
- The anticipated contract amount not to exceed $950,000.00.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: February 28, 2025