The vendor is required to provide city transit network identity and brand update will include the following components:
1. Review of local policies and planning documents:
• A review of the organization 2050 long range transportation plan, city-county 2040 comprehensive plan, the Santee-lynches region public transportation needs assessment + framework, city economic development master plan, and other policies, plans, and documents applicable to area transit services.
2. Community engagement:
• The consultant will develop and implement a community engagement effort to inform the design elements.
3. Master brand logo:
• Data gathered from local document review, community engagement shall be utilized to create a logo and wordmark and associated elements to be used to advance agency mission in the city area.
4. Development of collateral identity elements:
• Color palette
• Typefaces
• Iconography
• Schedule template
• Bus branding
• Bus stop signage
• Flyers and posters
• Letterhead
• Business card
• Marketing tent
• PowerPoint template
5. Final report and identity standards manual:
• A final report and use standards document shall be prepared to synthesize the results of the work undertaken, with guidelines for font, color, logo, and other identity elements use.
- Questions/Inquires Deadline: April 14, 2025