The vendor is required to provide from experienced and innovative web design and marketing and advertising firms to create, develop and launch a new lottery website.
1. Website redesign and modernization
• Redesign the current corporation website to deliver a modern and visually appealing experience aligned with corporation branding.
• Implement a user-friendly navigation structure to enhance accessibility and user engagement.
• Design the website with a mobile-first approach to ensure optimal user experience across all devices (mobile, desktop, tablet, over-the-top and free ad-supported television, gaming consoles).
2. ADA compliance and accessibility
• Ensure full compliance with WCAG 2.1 aa (or latest) standards for accessibility.
• Incorporate accessibility features such as screen reader compatibility, keyboard navigation, alt text for images, appropriate color contrast, and text resizing options.
• Conduct accessibility audits and testing to verify and maintain compliance.
3. Content migration and optimization
• Collaborate with corporation staff to migrate and update content from the current website.
• present content in a user-friendly, intuitive format to improve navigation and user experience.
• Optimize content structure to enhance readability and ease of use.
4. Content management systems (“CMS”) implementation
• Recommend and implement a robust, secure, and scalable CMS that allows nontechnical staff to easily update and manage content.
• Provide comprehensive training to corporation staff on CMS functionality and content management.
5. Functionality enhancements
• Improve internal site search capabilities to enhance usability.
• Integrate interactive features such as live lottery updates, results, live video feeds, and user engagement tools.
• Ensure support for multimedia content including videos, animations, and infographics.
• Integrate the website with corporation iLottery portal and 2nd chance platform to support a seamless single sign-on (“SSO”) experience.
• Present corporation website as a modern e-commerce platform with an engaging and interactive user interface.
• Include the capability to support and implement future second screen experiences that enhance user interaction and engagement.
• This may include synchronized content delivery, interactive features, or complementary experiences across multiple devices during live or on-demand digital events.
6. Security and compliance
• Implement industry-standard security protocols to protect user data and ensure regulatory compliance.
• Conduct vulnerability assessments and penetration testing prior to launch.
• Ensure the website complies with all relevant state and federal data privacy and online security regulations.
7. Search engine optimization (“SEO”) and performance optimization
• Optimize site speed and performance for fast load times and a smooth user experience.
• Implement SEO best practices to improve search engine rankings and visibility.
• Ensure compatibility across all major browsers and devices.
8. Hosting maintenance recommendations
• Provide proposed solution for website hosting (i.e., continue web hosting by corporation in microsoft azure or hosted by vendor).
• If a firm offers hosting services, then its proposal should include its hosting capabilities and preferred platform, backup, and disaster recovery solutions.
• Outline post-launch maintenance and support services.
- Questions/Inquires Deadline: May 16, 2025