The Vendor is required to provide a comprehensive website redesign and CMS consolidation initiative for the university.
- Represents a strategic investment in our digital presence aimed at enhancing user experience, supporting enrollment goals, elevating faculty research, and strengthening our brand storytelling capabilities.
- Partner with county to transform our digital ecosystem through a modern, accessible, and unified web platform built on [headless] CMS architecture.
- The discovery process should include competitive analysis of peer institutions’ digital experiences, with particular attention to leading business schools and innovative approaches in higher education.
- User research must build upon our existing focus group findings (to be shared with selected Partner) while developing deeper insights through creation of detailed user personas, journey mapping for key audience segments, and usability testing of the current site with representative users.
- Strategy & Planning
• Information architecture development
• Content strategy and governance plan
• Technical requirements documentation
• SEO strategy and keyword mapping
• Analytics and conversion tracking plan
• Integration requirements and specifications
• CMS selection confirmation and platform planning
• Project roadmap and milestone planning
- Design
• Visual brand exploration
• UX wireframes for key templates and user journeys
• UI design system development
• Component library and pattern documentation (e.g., Storybook)
• Responsive design specifications
• Interactive prototypes for key user flows
• Design QA and stakeholder review
• Accessibility validation
- Development
• CMS platform configuration and setup
• Content model development
• Front-end component development
• Template and page development
• Integration with third-party systems:
○ CRM (Salesforce)
○ Application systems (Slate)
○ Marketing automation (Sprout)
○ Event management
○ Social media platforms
• Custom functionality development
• Content migration planning
• Development QA and testing
- Content Migration & Launch Preparation
• Content migration from legacy systems
• Content entry and formatting
• Quality assurance and testing:
○ Cross-browser testing
○ Device testing
○ Performance testing
○ Security testing
○ Accessibility compliance validation
• SEO implementation and verification
• Analytics implementation
• Training and documentation:
○ CMS administrator training
○ Content editor training
○ Developer documentation
○ Content governance documentation
• Launch plan and rollout strategy
- Launch & Post-Launch Support
• Site launch and deployment
• Post-launch monitoring and bug fixes
• Performance optimization
• 60-day support period
• Analytics review and baseline establishment
• Handoff to internal team.
- Contract Period/Term: 1 year
- Pre-Proposal Conference Date: June 6, 2025
- Questions/Inquires Deadline: June 11, 2025