Social Media Strategy and Implementation Services

The Vendor is required to provide comprehensive social media strategy, content creation, and management services across all current and future department digital platforms.
- Strategy development
1. Platform coverage requirement
• Facebook
• Instagram
• X (formerly twitter)
• LinkedIn
• YouTube
• WhatsApp business
• Any additional or emerging social media or digital communication platforms utilized by the department during the term of the contract
2. Objective
• Social media strategy plan including:
o Brand positioning and messaging framework
o Defined content pillars
o Platform-specific goals and objectives
o Performance benchmarks and KPIs
• Social media audit:
o Assessment of current platforms
o Competitive benchmarking against comparable agencies
• Audience and engagement analysis:
o Demographic and behavioral insights
o Content performance evaluation
• Audience sentiment and temperature checks:
o Development and implementation of tools to assess community perception, trust, and engagement (e.g., surveys, polls, feedback mechanisms, and sentiment analysis)
o Establishment of baseline audience sentiment metrics
o Ongoing measurement methods to evaluate whether communication strategies are resonating with the community and meeting intended outcomes
o Integration of findings into strategy refinement and performance reporting
• Stakeholder engagement:
o Discovery sessions with command staff, staff, and members of the community
• Quarterly planning framework:
o Repeatable content planning and evaluation model
- Content creation
• Monthly and quarterly content calendars
• Professional multimedia content:
o Photography
o Videography
o Graphic design
• Messaging aligned with:
o Public safety education
o Community engagement
o Transparency initiatives
o Recruitment efforts
• On-camera personnel identification and guidance
• Content workflows:
o Approval processes
o Posting cadence
o Roles and responsibilities
• Initial analytics tracking aligned with KPIs
- Ongoing implementation and management
• Monthly content calendar
• Content creation, copywriting, and publishing
• Daily monitoring and engagement (comments, messages, trends)
• Monthly analytics and performance reports
• Quarterly content production sessions
• Continuous strategy refinement based on performance data.