Social Media Management Services

The Vendor is required to provide working group invites proposals to manage social media channels for explore agency, including Instagram and Facebook.
- Social media channels focuss on sharing user generated and brand content to feature both well-known and lesser-known attractions throughout the region
- This includes natural and tourist attractions, events, and other tourism activities and attractions.
- Make best use of Explore agency photo and video assets, including boosted posts and social ad campaigns to maximize reach.
- Content featured on channels will authentically represent the region, focusing on key sites, activities and events that will encourage regional tourism.
- Deployment of social media campaigns as provided.
- Each campaign will include photo ads, reels, stories, and in some cases carousel and video ads. Facebook will bill the city directly for campaign ad spend.
- If necessary, messaging will be modified to reflect provincial health orders, travel restrictions, wildfire safety, and destination state requirements at the time of launch.
- Campaigns will drive traffic to appropriate landing page website campaigns will run for a minimum of 30 days.
- Create conversation and engagement with followers by liking comments and shares, responding to comments and providing accurate information and resources.