Social Media Monitoring and Management Platform

The Vendor is required to provide social media management platforms that can effectively support the organization’s digital engagement and marketing needs.
- Solutions that offer comprehensive capabilities for content planning and publishing, engagement and community management, analytics and reporting, social listening, and ads management across social media platforms as well as tools and features that can enhance our social media strategy, optimize performance and improve overall operational efficiency across business units.
- Requirement:
• Content planning, creation, scheduling and publishing across major social media platforms.
• Community management and engagement tools, including inbox management and customer service tools.
• Social listening and monitoring, including real-time hashtag and keyword tracking and trend identification.
• Paid social media advertising management, including campaign creation, optimization, budgeting and performance tracking.
• Analytics and reporting features, including customizable dashboards, cross-channel performance metrics, and data export capabilities.
• Automation capabilities, including workflow automation, rule-based actions, AI-assisted insights and content recommendations, and campaign optimization.
• User-access controls, collaboration workflows, and approval processes.
• Scalability, security, accessibility and compliance features.