Social Media Strategy and Management Services

The Vendor is required to provide social media strategy, management, and/or coaching services to enhance the department’s digital presence and engagement.
- The goal of this initiative is to optimize social media performance, improve public health messaging reach, and strengthen community engagement across platforms.
- Uses social media—primarily Facebook and Instagram—as a key communication tool to share timely, accurate public health information.
- As digital engagement continues to evolve, the department seeks expert support to improve content strategy, audience engagement, and measurable outcomes.
- Social Media Management (6-Month Engagements)
• Development of a monthly content strategy in advance
• Creation and scheduling of 2 posts per week (8 posts per month)
• Fully written, SEO-optimized captions for each post
• Visual editing, including:
• Basic reel editing
• Canva graphic design (County provides raw content; vendor completes final assets)
• Content scheduling via Meta Business Suite
• Initial full profile optimization for both platforms
• Monthly 20-minute strategy call
• Monthly analytics report summarizing performance and recommendations
- Content Planning Requirements:
• Defined KPI goal
• Platform-specific notes
• Caption copy
• Visual direction
- Social Media Coaching Program
• Four (4) one-hour virtual coaching sessions
• Session recordings provided as accessible video links for future staff use
• Ongoing text/email support throughout the program
• Meta profile optimization
• Tailored coaching aligned with agency platforms, team structure, and goals
• Development of a content and marketing strategy framework
• Guidance on best practices for content creation and distribution
- Program Outcomes:
• Clear, customized strategy for Facebook and Instagram (via Meta Business Suite)
• Identification of effective resource allocation (time and budget)
• Elimination of ineffective tactics
• Internal team equipped with tools, knowledge, and execution plan
- Content Calendar Requirements:
• Platform designation
• KPI goal
• Hook or opening concept
• Caption direction
• Visual recommendations.