Social Media Influencer Services

The Vendor is required to provide social media influencers, digital content creators, and online personalities with a strong, authentic connection to the capital region to support the county’s marketing, communications, and promotional efforts.
- Requirement:
• Develop original social media content that promotes county, its communities, assets, and initiatives.
• Create content across one or more social media platforms, including but not limited to Instagram, Facebook, tiktok, YouTube, LinkedIn, and emerging platforms.
• Produce a variety of content formats, including short-form videos, reels, stories, photographs, livestreams, and other platform-specific content.
• County events, press conferences, ribbon cuttings, festivals, and other activities to create promotional content.
• Collaborate with county staff and its marketing partners to ensure content aligns with campaign objectives while maintaining the creator's authentic voice.
• Provide periodic analytics and performance reports throughout the duration of the contract period, as well as a comprehensive post-campaign report, including but not limited to reach, impressions, engagement, video views, audience demographics, click through rates (where available), and other relevant performance insights.
• Grant county the right to reuse approved content across county-owned digital platforms and promotional materials, subject to mutually agreed-upon licensing terms.