Social Media Management Solution

The Vendor is required to provide digital social media management solution by implementing a cloud-based solution.
- The solution will enable integration of all aspects of social media use, including:
• Content planning: drafting, saving drafts, and facilitating content approvals
• Visual asset management: providing a centralized, secure library for storing and organizing approved images, videos, and graphics to ensure consistent, brand compliant content across all social media channels.
• Scheduling and publishing posts
• Editorial calendar: providing province-wide visibility on upcoming content and campaigns
• Emergency response: enabling rapid removal or deletion of posts during emergencies or communications blackout periods (e.g., elections)
• Community management: supporting comment moderation (hide/delete), triage, replying to the public, and maintaining response templates
• Analytics and reporting: monitoring campaign, channel, and post-performance
• Social listening: tracking wider conversations on specific topics using search terms.