Enterprise Social Media Operations and Listening Platform

An enterprise social media management and listening platform to support multiple departments.
- Solution will provide centralized tools for content publishing and scheduling, account management, approvals, audience engagement, social listening, media monitoring, analytics, and reporting across major social media platforms.
- Platform will support two complementary areas of enterprise activity:
• Social Media Operations and Management: Managing and publishing content across social media accounts; coordinating workflows and approvals; engaging with residents and stakeholders; responding to questions and concerns; managing account access and governance; and measuring communication performance.
• Listening, Monitoring, and Intelligence: Monitoring social media, news media, and publicly available online sources to identify and analyze conversations, emerging issues, media coverage, public sentiment, trends, potential threats, rumors, and mis- or disinformation. These capabilities may support situational awareness, crisis and emergency communications, reputation management, media relations, public engagement, research, and broader business intelligence needs.