Marketing Strategy and Social Media Support Services

Consultant or agency to provide strategic marketing guidance, hands-on digital and social media support, and professional development to the organization’s Director of Marketing
- Marketing Strategy
• Review current marketing efforts, audiences, messaging, and digital presence.
• Provide recommendations to strengthen the Stamford Downtown brand.
• Support campaign planning, audience targeting, seasonal initiatives, and marketing calendars.
• Identify opportunities to promote Downtown as a destination to live, work, visit, dine, shop, and experience.
• Advise budgeting process to optimize ROI of investment in marketing.
- Social Media and Digital Support
• Train the Director of Marketing to execute social media management, scheduling, analytics, and paid campaigns.
• Provide guidance on content calendars, reels, short-form video, stories, and digital content.
• Coach on event coverage, audience growth, and performance optimization.
• Provide ongoing technical support and troubleshooting as needed.
• Determine if Stamford Downtown is utilizing the appropriate mix of social media platforms.
• Track and report on performance of each marketing channel.
• Adjust channel strategy to align with overall marketing strategy
• Review and adjust channel and overall strategy based on analytics and conversion tracking (on an ongoing basis).
• Identify opportunities for strategic partnerships and develop creative strategies for implementing those partnerships.
• Implement conversion tracking so Stamford Downtown can identify origin of on-line and how to drive highest ROI.
• Set and track marketing goals with Key Performance Indicators.
- Content & Campaign Support
• Train the Director of Marketing regarding the creation of copy and concepts for social media, email, website, events, and promotional campaigns.
• Promote Stamford Downtown events, businesses, restaurants, retailers, attractions, and public spaces.
• Support business spotlights, openings, promotions, and downtown storytelling.
• Coordinate photography, video, graphics, and other creative assets when needed.