Social Media Branding Services

Organization seeks to strengthen its brand identity, co-branding with various departments and divisions, and to elevate its public-facing ocial media ecosystem. The goal is to establish a cohesive visual and narrative identity across all departments and implement a relevant and transparent social media strategy that engages and activates members of our community including residents, local businesses, and visitors.
- Brand Strategy & Visual Identity
• Brand Collateral: Continue building and solidifying brand collateral including stationery, business cards, and various templates.
• Brand Guidelines: Update and maintain comprehensive brand guidelines and style guides for staff, partners, consultants, and vendors.
• Consistency: Help maintain consistency and develop co-branding strategies for the Town with various departments and divisions.
• Support Internal Comms Work: Support staff with internal and external newsletters.
• Analytics & Measurement: Help track and utilize existing systems to measure communications impact and use data to drive content strategies and build evergreen frameworks.
• Regular Communications to Targeted Groups: Support regular communications outreach to targeted groups with aligned branding and overlap with campaigns and other channels.
• Campaigns: Develop and execute educational and visual campaigns from concept to completion, from ideation to execution including concept/strategy, wireframes, copywriting, production, editing, distribution, launch and roll out.
- Social Media Strategy & Management
• 12-Month Content Strategy: Enhance strategic editorial calendar highlighting Town initiatives, public meetings, and great work the Town does to keep the community running.
• Brand Framework on Socials: Continue building on current taglines by developing related messaging, narrative positioning, and new brand stories.
• Platform Oversight: Develop and execute content calendars for Facebook, Instagram, and LinkedIn using platform-specific strategies within parameters of the Town’s Social Media Policies.
• Content Creation & Posting: Design branded social media graphics, carousels, and short-form videos aligned with brand identity.
• Performance Metrics: Establish monthly reporting and tracking of audience growth, reach, engagement, impact, sentiment analysis, and recommend message direction based on metrics.