Social Media Management Tool

A third-party tool that will allow staff to manage multiple social media accounts across multiple platforms, including Instagram, Facebook, Bluesky, LinkedIn, and X (formerly Twitter). The tool must evolve with new technology such as support for future platforms that gain a large user base.
- Social media management tool to effectively manage its social media presence while ensuring consistency, accountability and compliance across multiple accounts. The tool should streamline content planning, publishing, monitoring and reporting, while providing approval workflows, security control and record-keeping capabilities.
- The tool must support the management of municipal social media Multi-account accounts from a centralized platform, which currently includes, but is not limited to, eight (8) Facebook pages, two (2) Instagram accounts, six (6) Bluesky accounts, one (1) LinkedIn account and one (1) YouTube account. Users must be able to monitor and respond to in real time.
- The tool must provide allow administrators to restrict user access by account channel and function (e.g., view-only access, content creation, approval and publishing permissions). Functionality to allow for primary permissions (the ability for a site administrator to have full control to pause/cancel all scheduled posts in the event of an emergency) would be considered an asset.