Digital and Social Media Support Services

Providing comprehensive support for designing, developing, implementing, executing, maintaining and assessing the digital and social media communications program for the Office of the Mayor and assist in other related media and public information initiatives for the City.
- The primary responsibilities include digital and social media content planning, development, copywriting, graphic design, video filming/editing/production, and management of digital projects from inception to completion across all platforms. Secondary responsibilities may include supporting other press and communications initiatives, as needed and based on the proposer’s experience and qualifications. The
selected proposer will work with and report to the city’s Director of Communications.
- Strategic Planning
• Collaborate with the Director of Communications to develop and implement a comprehensive digital and social media communications program and engagement strategy.
• Create a digital and social media communications calendar that is aligned with and supportive of the city’s communications goals and objectives.
• Develop and maintain a social media guide and branding guide for citywide digital and social media content to ensure consistency in tone, messaging and branding, and work with city departments to help facilitate and ensure adherence.
- Content Creation
• Develop, design and produce compelling and engaging digital communications and social media content (e.g. copy, graphics, infographics, videos, emails / newsletters, etc.) tailored for multiple platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, etc.) — including the ability to shoot and edit high-quality video content.
• Develop and implement new and innovative creative ideas, initiatives and strategies to increase public awareness of city announcements, programs and initiatives — including the ability to adapt to and
capitalize on emerging trends in the social media and communications landscape.
• Provide guidance and support to city departments in their planning, development, design and execution of digital and social media communications content, projects and initiatives, as needed.
• All digital content shall incorporate accessibility features appropriate to the format and platform, including accurate captions for videos, alternative text for images where supported, and accessible
graphics and documents. Proposers shall identify their capacity to provide translation and multilingual content, including languages supported, the process for verifying accuracy.
- Account Monitoring, Analytics and Growth
• Monitor and manage the mayor’s and city’s social media accounts as well as audience interaction and engagement — and react and respond accordingly, as needed.
• Monitor, review and interpret social media and web analytics and provide recurring reports that help assess impact and improve effectiveness.
• Grow the mayor’s and city’s digital footprint, optimizing reach to New Haven’s residents and diverse communities as well as influencer engagement.
- Proposers must demonstrate capacity to provide at least 20 hours of service per week, scheduling flexibility, and regular on-site availability in New Haven for filming and other approved assignments.