Advertising and Public Relations Social Marketing Campaign Service

The vendor is required to provide that living advertising and public relations social marketing campaign service to develop and conduct an integrated and comprehensive english- and spanish language statewide social marketing campaign to support the calfresh healthy living program.
-Nutrition and physical activity branch the services for social marketing, advertising, public relations, and account management described herein.
-The mission of agency is to advance the health and well-being of state diverse people and communities.
-Agency nutrition and physical activity branch is an implementer of the calfresh healthy living program, and serves state through statewide, regional, and local efforts to promote healthy eating, physical activity, and nutrition security, and by addressing the social determinants of health, with an emphasis on working in communities that experience the greatest health disparities.
-Agency nutrition and physical activity branch sets calfresh healthy living programmatic priorities, guidance, and manages state-level projects for the statewide program and works in partnership with local calfresh healthy living implementers who engage directly with our intended program audience within their communities.
-Various services such as, but not limited to, conferences, focus group research, production of advertising, and public relations activities.
-Agency is interested in proposals that provide well-organized, comprehensive, and technically sound business solutions.
-Vague explanations will undermine the proposing firm’s credibility and will result in reduced proposal scores.
-The work plan must include an in-depth discussion and description of the methods, approaches, and step-by-step actions that will be carried out to fulfill all scope of work requirements.
-If full funding does not become available, is reduced, or agency determines that it does not need all of the services described in; agency reserves the right to offer an amended contract for reduced services.
-The work plan contains proposed methods or approaches; functions, tasks, or activities known by agency to be ineffective or determined to be unacceptable, agency reserves the right to require the substitution of comparable items that can be performed at the same or similar cost.
-Contract Period/Term: 5 years