Social Marketing Services

The Vendor is required to provide a social marketing strategy for the agency public education and outreach campaign, including distribution of quarterly e-newsletters, production of new outreach materials, and development of social media content and paid advertising over relevant online platforms.
- Develop Social Marketing Strategy:
• Current social media campaign to develop new strategies that will highlight the importance of maintaining clean water in state and behavior changes that the campaign’s target audiences can make to reduce storm water runoff and improve water quality.
• The social media strategy should be implementable across the agency current platforms (Facebook, Instagram/threads, and X) and any other new platforms as seen fit (not including TikTok).
• Participate in at least two virtual meetings over the year with committee and other members of the agency to discuss ways that the social marketing strategy will be incorporated into the campaign and review campaign progress halfway through the year.
• Develop a year-long social media content schedule to include at least two original content posts per week with relevant written messaging and graphics; incorporation of other engaging social media tools, such as stories and reels, is also encouraged.
• Develop an ad purchase strategy utilizing social media platforms, google ads, or other programmatic ads within a budget of approximately $2000 per month (included in $65,000 budget).
- Implement Social Marketing Strategy:
• Monitor and regularly report on advertising and social media platform metrics, such as post likes and engagements as well as new followers; track related metrics, including website use over the onlyrain.org wix account, e.g., how visitors arrive at the website, pages that were visited, where visitors were located, and how long they stayed on the site.
• Develop recommendations and report on ways to make the paid ads most effective based on testing and comparing performance (i.e., views, shares, likes, comments, etc.) of different ads during the campaign.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 7, 2025