The vendor is required to provide social media manager will create a comprehensive social media strategy branding city as a domestic, national and international tourist destination.
- The social media manager will support visit city staff in achieving the primary goal of increasing hotel room demand, resulting in higher occupancy.
- The new social media campaign will play an important role in communicating the excitement of a growing travel market.
- That light, the candidate should be willing to reflect the overarching marketing themes developed by staff and a separate advertising/marketing agency.
- Excellent communication, a consistent brand voice, attention-grabbing captions and visuals demonstrating exciting and relevant perspectives, monthly social media calendar creation, market acumen, flexibility, and improvisation as needed, ability to work in tandem with overarching strategies developed by agency advertising agency such as paid advertising campaigns, sweepstakes, newsletters, partnerships and special events, an understanding of audience research, and data analysis, reporting and return-on investment.
- Social media management and content creation with results that can be attributed to the social campaigns.
- Budget: $80,000 annual
- Questions/Inquires Deadline: February 18, 2025
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