Social Media Management Solution

The Vendor is required to provide a social media management solution include:
• User-Friendly UI - easy-to-use solution;
• Modern security practices;
• Enterprise Management – management of several platforms;
• Social Media Platform Integration – integration to social media platforms;
• Omni channel Publishing - scheduling posts across multiple platforms;
• Content Calendar - maintain a calendar to schedule and publish posts;
• Content Collaboration - comment and discuss posts between team members;
• Content Workflow - create and manage workflows across different stakeholders;
• Community Management - a seamless way to manage comments, mentions, and direct messages;
• Unified Inbox - a centralized spot for all social media conversations;
• Campaign Tracking - paid and organic strategies;
• Analytics and Reports - detailed analytics and reporting for all content formats;
• Historical Data - the ability to compare data analytics and reports;
• Help and Support - online support articles and resources; and
• Accessibility - ability to add Alt text to post on all the channels.
- The current solution includes:
• Publishing and scheduling workflow: easily schedule and publish posts to multiple channels
• Review and approval: reviewing and approving social media posts seamlessly
• Community management: streamline the entire community (comments, tagged posts, wall posts, mentions, direct messages, etc.) and care workflow for efficiency and speed
• Analytics and benchmarks: track paid and organic strategy and results on one powerful analytics platform
• Measurement and reporting: clear, straightforward attribution of social media efforts and simplified reporting
• User-friendly interface: allows multi-user collaboration, support for multiple social profiles, and ad accounts
• Management features: offers robust user management features, allowing administrators to efficiently add users, assign customized access levels across different social profiles, and create user groups for streamlined collaboration
• Help and Support section: provides an AI-powered support system that offers assistance for both past and recent updates. It features an extensive FAQ section, learning videos, and webinar options to enhance user knowledge and troubleshooting
• Accessibility Support: offers accessibility features, including the ability to add alt text where needed, ensuring compliance with our accessibility standards.
- The current social media management solution supports 45 profiles and 178 users, managing content seamlessly across five major social media platforms: Facebook, Instagram, YouTube, X (formerly Twitter), and LinkedIn.
- A solution that provides comprehensive analytics for all social media profiles with detailed insights into key performance metrics with straightforward attribution of social media efforts and simplified reporting.
- A solution that provides a comprehensive comment management system that allows users to view all comments across social media posts in a centralized dashboard (comments, tagged posts, wall posts, mentions, direct messages, etc.).
- Contract Period/Term: 5 years
- Individual Proponent Conferences Date: April 22, 2025
- Questions/Inquires Deadline: April 25, 2025