Social Content Creative Services

The Vendor is required to provide the full-service social media content creation firm (consultant) shall help achieve transportation communication goals via cost-effective social media content.
- Consultant shall produce in areas including but not limited to:
• Video
• GIFS
• Animation
• Stories
• Reels
• Photos
• Illustration
• Training/Tutorial videos
• Narrative short stories
• Event videos
• Recap videos
• Short-format, social media videos
- Consultant shall deliver a wide range of social content creative services.
- Consultant shall utilize multiple social platforms in all areas of content production and deliverability.
- Consultant shall professionally pre-produce, produce, edit, finish, and distribute using the following capabilities but not limited to:
• Concept development
• Pre-production
• Producing
• Directing
• Creative lighting
• Motion graphics and animation
• Closed captioning and subtitling
• Online video advertising
• Viral and video marketing
• Transmedia storytelling
• Instagram stickers and filters
- Non-Technical Skills:
• Viral trends on social media
• Determine creative ways to engage and grow audience through social media
• Communicate technical ideas to a non-technical audience
• Take abstract ideas from staff and complete them in a professional and timely manner
• Work under strict deadlines and budget constraints.
- Social Content
• Bus operations
• Metro link commuter rail lines and related programs
• Measure m and renewed measure m initiatives
• Planning and capital projects
• Improvements on freeways, streets and roads, and transit
• Express lane’s initiatives
• Rideshare services for employers and the general public
• Corporate governance and board communications
- Data-driven strategic planning: audit the existing authority social media program, analyze existing data, research trends and leverage behavior principles to develop strategies to increase awareness of various projects and programs, build community, and drive website traffic. This may include:
• Developing a data-driven social media marketing plan to reach and influence target audiences.
• Create distribution plans to augment social engagement, including a paid media schedule and procedures for identifying and repurposing popular content.
• Develop audience personas by channel to generate high-quality targeted messaging.
• Uncover opportunities to travel motivators and also determine gaps in information that can be addressed.
• Identify emerging platforms, content types, offline integrations and/or partnerships that will grow online presence, increase engagement, extend the reach of messages, and drive website traffic.
- Content planning and development: consultant shall work with the in-house marketing team to develop engaging and relevant content for social media. 
• This may include writing compelling copy, providing editorial direction, designing graphics, filming and editing videos, and completing other deliverables. Consultant shall support in the following areas:
• Build comprehensive content calendars around strategic plans.
• Research immediate opportunities to incorporate trends, local events, and seasonal messaging.
• Traveling on-site to capture photos and videos in a specific location or at a specific event and using the assets to create timely social media content.
• Create social media posts for various placements (newsfeed, stories, reels, ads, etc.) that are optimized for each owned account (such as Facebook, Instagram, X, YouTube, and LinkedIn). 
• This includes adjusting the style and tone depending on the account (OCTA, OC bus, OC METROLINK, etc.)
• Consultant would be responsible for all stages of development including copywriting, asset selection, video production, photo retouching, link tracking, and scheduling.
• Occasionally repurpose or enhancing existing social creative content, including edits, resizing content to fit different specifications for social media channels, cutting or reformatting video for different channels, changing headlines and copy.
- Specialized social media programs: develop and implement social media marketing programs that attract new audiences and increase engagement.
• Consultant may assist in the development of social media programs that complement ongoing marketing activities, such as:
• Influencer/partner engagement: establish a framework to incorporate influencer campaigns and/or relevant agency partnerships into social media marketing efforts when applicable. 
• Identify relevant, qualified influencers or agencies and coordinate with them to develop cost-effective or co-op campaigns to support various programs. 
• Build toolkits with customized messaging, related photos, copy, and pertinent links.
• User-generated content: assist in sourcing additional content to share on social channels, such as photos, videos, and more. 
• Provide recommendations for incorporating user-generated content into the content mix, including real stories from customers. 
• Determine the ideal methods to collect content, track permissions, store content, and record usage.
• Develop highly creative, compelling, and engaging social media concepts for production.
• Complete each stage of production and distribution on time and on budget.
• Produce high quality and cost-effective content that communicate with the right target audience and encourages engagement, views, and shares.
• Content should be fun, engaging, and on par with other trendy content on social media.
• Achieve measurable marketing tactics including generating click-through, increasing reach via social sharing, and receiving new sign-ups, and follows.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: June 17, 2025