Social Media Content Services

The vendor is required to provide social media content for its official accounts on Facebook, Instagram, YouTube, x (formerly twitter), and LinkedIn.
a. Content development and management
•    Develop a content calendar in collaboration with the city manager department’s senior management analyst.
•    Create engaging social media posts, including images, videos, graphics, and text content.
•    Use data analytics to assess content performance and adjust strategies for improved engagement.
•    Ensure all content adheres to accessibility standards and follows the city’s communication guidelines, including meeting requirements for accessibility.
•    Provide language translation of content as needed to ensure inclusivity and accessibility.
•    All content produced, including “b” roll, graphics, titles, logos, and other work products, shall be exclusively (non-exclusively) owned by the city.
•    Any content produced by ai must adhere to intellectual property rights and license agreements as outlined in item #1.
b. Platform-specific deliverables
•    Engagement HQ: promote city projects, surveys, community engagement opportunities.
•    Facebook: community stories, event promotions, and civic announcements.
•    Instagram: visual storytelling through photos, reels, and short videos.
•    YouTube: long-form videos covering city projects, interviews, and event recaps.
•    X (twitter): real-time updates, quick facts, and live event coverage.
•    LinkedIn: professional updates, city development news, job postings, and business and community partnerships.
c. Weekly deliverables
•    At least 4-5 posts across Facebook, Instagram, and x.
•    One video post on YouTube (event highlight or community story).
•    Two LinkedIn posts focusing on city achievements, job openings, or partnerships.
•    Live coverage of key events (city council meetings, public hearings, city project groundbreaking and ribbon cutting ceremonial events, community events, etc.).
d. Monthly deliverables
•    Develop a content calendar outlining key events and themes.
•    Provide a storyboard monthly for video content to be approved before shooting.
•    Create 2-3 short YouTube videos (3-5 minutes each).
•    Perform post-production work, including up to 2 rounds of revisions for each video.
•    Prepare a social media analytics report with insights and recommendations.
•    Conduct performance analysis with retargeting and a/b testing.
•    Attend a monthly stakeholder meeting to review performance and align strategies.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 21, 2025