Social Media Management Platform

The vendor is required to provide social media management platform that will enable centralized administration, oversite, and coordination of the city’s official social media accounts.
1. Social publishing
•    Connect to 20 or more social media accounts from various platforms including but not limited to Facebook, Instagram, X, LinkedIn and YouTube.
•    Single sign-on (SSO) support using SAML or oauth2 protocols.
•    Multi-factor authentication (MFA) for all user and administrator access
•    Create, manage, schedule and publish content directly through the platform.
•    Provide a preview of each post for each platform before scheduling or publishing.
•    Clearly define and document the priority level of each post, with automated notifications and escalation paths.
•    Edit or delete posted and scheduled content.
•    Suspend all pre-scheduled posts collectively. 
•    This includes temporarily halting all automated publishing of all upcoming posts across designated platforms without the need to delete or individually modify each item.
•    Duplicate posts, allowing users to make edits to the original post and publish a new post in the same format.
•    Tag and label posts based on campaign and content type.
•    Bulk upload posts.
•    Create and publish job postings.
•    Optimize scheduling with ideal publishing times based on historic and predictive user behavior.
•    Display a calendar view of all scheduled content.
•    Provide and maintain a centralized media library within the platform for storing and managing frequently used digital assets directly on the platform.
•    Integrate with web links allowing users to create a vanity URL or bitly link within each post draft.
•    Create or edit social media assets directly including:
o    Creating linked posts
o    Editing images, including pre-sized options for each platform
o    Integration with stock media libraries and design tools
o    Drafting Facebook and Instagram stories
o    Integration of AI tools for drafting post captions, suggesting relevant hashtags, or generating basic image and video ideas based on input.
o    Including accessibility supports such as allt--text to images and captions for videos
•    Provide all available tools to post on platforms that are currently offered. 
•    Include near future updates as well.
2. Activity dashboard and communication management
•    Host an unlimited number of users.
•    Add or delete users as needed.
•    Provide unique user passwords for each account.
•    Provide role-based access control with different levels of permissions based on user requirements.
•    Support the creation of team-based access and collaborative environments to facilitate efficient
•    And secure content management. 
•    Includes the ability to assign user roles with customizable permissions, ensuring that team members can only access features and content relative to their responsibilities.
•    Create a post approval system to manage workflow and allow other users ability to review, edit and approve posts. 
•    Allow for multi-step approvals to manage workflow and allow other users ability to review, edit and approval posts with audit trails for each step.
•    Enable collaborative workflows, including content editing and publishing.
•    provide administrative tools to manage user access, perform regular audits, and maintain security compliance.
•    Accurately track and identify individual users’ responsibilities for publishing posts and responses.
•    This includes maintaining a detailed log that records the user’s name, date, time and content for each action.
•    Display a centralized dashboard with content library, planner, inbox, analytics, notifications, calendar, post activity, news feed and mentions.
•    Maintain a shared inbox, unifying all messages from all pages.
•    Assign posts and comments requiring action to users and manage these assignments in one central spot.
•    Keyword search and filter to filter conversations that contain specific phrases, words, hashtags and mentions or geographic locations.
•    Provide alerts and notification(s) updates in real time catered to each user.
3. Social analytics
•    Allow the user to add, track and measure all accounts from various platforms.
•    Track and report on the performance of social media posts and campaigns and tags.
•    Provide follower and audience demographics.
•    Enable the creation of an unlimited number of customizable reports to generate actionable insight across a wide range of performance indicators, including post-performance reach and effectiveness, publishing, video, engagement, sentiment trends, audience interaction and demographic breakdowns. 
•    This functionality should support data driven decision making and facilitate strategic planning.
•    AI-powered analytics including sentiment analysis, trend prediction, and anomaly detection.
•    Provide standard reporting templates.
•    Manage social and influencer listening for sentiment analysis.
•    Track conversion and link-click rates.
•    Track hashtags.
•    Monitor KPIs.
•    Integrate with google analytics.
4. Social ads
•    Create, manage and optimize paid advertisements across multiple channels.
•    Establish an advertising workflow for reviews and approvals.
•    Provide performance reports and strategic insights to inform future ads, including breakdowns by channel, creative, and audience performance.
•    Manage, and refine audience targeting, including custom audiences.
5. Customer support and education tools
•    Provide 24/7 real-time customer support and dedicated contact during emergencies.
•    Access social media and communication webinars, training and courses a required.
•    Provide training and knowledge transfer documentation for all users.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 22, 2025