Social Media Content Creation and Media Services

The vendor is required to provide social media content creation and media services to enhance recruitment efforts, community engagement, and public transparency by producing high-quality visual and narrative content that accurately represents the department's personnel, culture, and mission.
•    High-resolution video production (candid and scripted), including:
o    Officer interviews
o    Ride-along
o    Fleet and equipment spotlights
o    Community engagement and training footage
•    Professional photography sessions of all department personnel (individual and group photos).
•    Creation of a recruitment video showcasing the department’s values, working environment, and community presence.
•    Creation of social media “reels” and short-form content suitable for platforms like Instagram, Tiktok, and Facebook.
•    Media coverage and documentation of annual and scheduled events, including:
o    Promotional ceremonies
o    Academy graduations
o    Community events
o    Awards and recognition events
•    Delivery of all raw and edited content to agency with appropriate metadata and usage guidelines.
•    Consulting on best practices for social media scheduling, audience targeting, and performance analytics.