Broadcast and Social Media Campaign Services

The Vendor is required to provide for an advertising agent to procure and secure ad spots and provide promotional support on local broadcast television and social media.
- Provide deploy an approximately one-month digital advertising campaign in September.
- Services include assessment, case management, and a range of therapeutic supports provided in the home and community, as well as temporary out-of-home placements.
- Provide culturally sensitive, child- and family-centered services, and includes the youth and their families in all aspects of service planning and treatment decisions.
- Work activities shall follow a media production and marketing timeline and operational framework, encompassing planning, production, marketing, distribution, and reporting.
- The work and media advertising shall not exceed $99,101, inclusive of taxes and fees.
- Demonstrate project viability with a work-in-progress snapshot, including, but not limited to, still images, design and advertisement mock-ups, or sample social reel and video previews.
- Create an anticipated production schedule that includes potential problems or concerns that may arise before the project’s completion, including proposed solutions to address any potential barriers. 
- Only post, advertise, and premiere products that the department has approved.
- The advertisements are expected to yield at least 5.5 million impressions, 1.6 million reach, and 400,000 video views in total across all acquired platforms during the advertising period.
- Advertisements shall be linked to the department Pixel IDs and Google Analytics accounts wherever possible.
- Social media advertisements shall run on the following accounts:
•    Facebook 
•    Instagram 
•    Threads 
•    YouTube 
- Weekly cost summary reports of all production, marketing, and distribution activities and associated campaign analytics (for example: gross generated media value versus ad spend versus net generated media value for social media).
- Provide the files on one of the following cloud storage services: Dropbox, Google Drive, OneDrive, and Vimeo.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 03, 2025