Youth Social Media Engagement Initiative Services

The Vendor is required to provide to implement an initiative aimed at encouraging and supporting youth to create content about covid-19 and other public health topics for social media and other digital mediums (e.g., vertical videos and other sharable content).
- Promoting content developed by youth (persons aged 13 - 18 years old) to engage and resonate with their peers will allow department to spread important prevention and response messages to a normally hard to reach audience. In addition, the initiative will promote awareness of the importance of laboratory, surveillance, and other public health work and career pathways.
- Services include:
•    Design the structure and implementation processes of a youth engagement program, using data, best practices, and experience in social media outreach and youth participation. 
•    Collaborate with youth content creators recruited and recommended by existing department youth engagement programs.  
•    Develop training, materials, and prompts around communicating about public health topics, including current and ongoing high-profile health topics and themes. 
•    Develop a fair compensation model for youth creating content and make payments.   
•    Recommend a model for paid promotion of youth-created content and place paid promotion via department social media channels and other digital advertising.
•    Recommend a plan to amplify youth-created content on department social media channels. Implement the plan in partnership with department personnel.
•    Monitor and evaluate the program, make adjustments, and compile key metrics and information on an ongoing basis. 
•    Conduct a final evaluation of how the program performed by providing a report that tracks metrics, such as click through rates, reach, impressions, social media engagement, and other relevant measures.  
•    Propose other solutions or tasks to be performed by responder to deliver their program and enhance the initiative.
•    Conduct or attend regular check-in meetings with department communications personnel.
•    A written plan to amplify youth-created content on department social media channels. The plan is to be implemented in partnership with department personnel.
•    Place paid promotion via department social media channels and other digital advertising. 
•    A comprehensive written final evaluation of how the program performed, citing tracked metrics.
- Budget: $1,071,500

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 18, 2025