Social and Digital Media Services

The Vendor is required to provide develop and execute multiple comprehensive strategic social and digital media communications plans (“Social and Digital Media Plans”) for agency projects and/or initiatives, as needed.
- The Social and Digital Media Plans must include, but not be limited to:
•    A strategic forward-facing social and digital media engagement plan based on agency stated goals and needs annually for each project.
- Services include:
•    Collaboration with agency, shall provide consistent and frequent social media management.
•    Develop content and support content writing across various social channels.
•    Oversee the creation and execution of a data-driven social content calendar.
•    Provide graphic/creative content suitable for use based on project needs.
•    Related to paid media, digital or social media efforts.
•    Provide social and digital media monitoring, which shall include demographics analysis and robust analytics reporting.
•    Metric-driven goals for each campaign and provide bi-weekly, monthly, or end-of-project dashboards as applicable, competitive benchmark reports, and quarterly competitive analysis of social media landscape as it pertains to each project.
•    Develop a multi-faceted digital marketing strategy that aligns with the overall agency marketing brand style guide, as well as goals, strategies or needs proposed by the contractor or set forth by agency.
•    Design, format and disseminate digital marketing collateral including, but not limited to newsletters, e-blasts, event promotions and email campaigns.
•    The capability to develop, edit and produce video, including storyboard concepting, pre/post-production and editing solutions in a fast-moving environment.
•    Provide web development, design and web content management solutions, including mobile website development and be readily available for updates or changes.
•    Provide search engine marketing strategies and search engine optimization capabilities.
•    Possess mixed digital/online/social media planning and buying capabilities; trafficking and results reports.
•    The ability to creatively conceptualize, storyboard and design marketing and web content and oversee the creation of a digital content calendar. 
•    Produce compelling content and have the capability to edit short vignettes and create infographics.
•    Leverage agency strategic partnerships to maximize shared opportunities.
•    Provide digital marketing analytics which could include, but is not limited to, google analytics, email marketing campaigns, and/or CRM platforms, and deliver recommendations to monitor, measure and optimize efforts.
•    Develop, define and refine measurement tools/methods via programming efforts.
- Influencer Engagement
•    Establish and manage a scalable influencer engagement program to expand agency digital reach and visibility across target demographics. This includes both micro and macro-influencers across relevant verticals (sports, culinary, culture, tourism, etc.). 
•    Provide illustrations of prior campaigns with domestic and international influencers..
•    Maintain a vetted and diverse national and international influencer database, with demonstrable past performance, engagement metrics, and brand alignment.
•    Identify and recommend influencers for each campaign based on agency goals, target audience, and cultural relevance.
•    Negotiate deliverables, contracts, and content rights with selected influencers and manage all execution logistics, including timelines, approvals, and analytics reporting.
•    Ensure compliance with all federal trade commission guidelines for sponsored content and disclosures.
•    Provide monthly influencer campaign reports that include audience reach, impressions, engagement metrics, and ROI benchmarks.
•    Develop creative campaigns that integrate influencer content into agency broader social and digital media strategy (e.g., cross-posting, featured highlights, influencer takeovers).
•    Prioritize partnerships with local influencers who have proven community trust and relevance within the area.
•    Ensure influencer representation reflects the diversity, equity, and inclusion standards of agency and the audiences served.
- Provide a project team that consists of a Graphic or Creative Designer, Video Editing or Production Specialist, Paid Media Specialist, Social Media Specialist and Data Analyst.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 20, 2025