Social Media Management and Analytics Services

The Vendor is required to provide for a comprehensive cloud-based social media management and analytics platform to support centralized content planning, publishing, audience engagement, social listening, and performance reporting across multiple social media channels.
- The County’s core businesses are public safety, public works, construction management, public health, environmental protection, regional planning, public assistance, social services, and aviation.
- Social Media Management
•    Ability to schedule, publish, and manage posts across multiple platforms including, but not limited to:
•    Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube.
•    Centralized content calendar with user-friendly visual interface.
•    Bulk uploading and content queue features.
•    Post approval workflows for multi-user environments.
•    Allow for a minimum of sixty (60) separate social profiles to be managed under one account with folder capabilities.
•    Include a feature that allows the County departments to determine the best time to schedule a social media post based on the community’s behavior across social media platforms.
•    Demonstrated capacity to support a minimum of 20 users across multiple departments.
- Engagement and Monitoring
•    Unified inbox or dashboard to manage and respond to comments, messages, and mentions from all linked social profiles.
•    Tools for team collaboration, including message assignment and internal notes.
•    Notification system to flag priority messages or public safety concerns.
- Analytics and Reporting
•    Access to real-time performance metrics (e.g., reach, impressions, clicks, engagements).
•    Ability to generate automated and custom reports by platform, campaign, or timeframe.
•    Benchmarking and comparison tools for evaluating social performance over time.
•    Employ a feature that allows the county departments to create social media reports that provide quantitative and contextual data for all county department profiles across the multiple platforms. 
•    This feature must also allow the county departments to measure campaign performances and social conversation tracking.
•    A feature that allows the county departments to create and send unlimited presentation-ready reports, which includes sharing metrics related to audience growth, reach, impressions, and engagement.
- Social Listening (Optional but Preferred)
•    Ability to monitor keywords, hashtags, brand mentions, and sentiment across social channels.
•    Configurable dashboards for tracking topics or trends of interest.
•    Exportable insights for communications strategy or crisis response.
- User Access and Administration
•    Role-based access controls and the ability to manage user permissions by department.
•    Multi-profile management capability to support multiple agencies within the County.
•    Not gain access to any County departments social media accounts.
- Technical Requirements
•    Cloud-hosted solution with 99.9% uptime availability.
•    Integration capabilities with common third-party tools (e.g., Google Analytics, CRM systems, help desk platforms).
•    Mobile-friendly or mobile app access for on-the-go users.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: October 22, 2025