Social Media Management Platform

The vendor is required to provide a comprehensive social media management (SMM) platform featuring user-friendly interface and robust analytics.
- System will assist area in managing social media communications that are consistent and effective in providing an exceptional audience engagement experience to university students, staff, broader audiences and other followers.
- The key functionality should include:
•    Scheduling and publishing
•    Social media listening
•    Communication and automation
•    Analytics and reporting
•    Analyzing performance across accounts
•    Security and accountability
•    Emergency functions
•    Social advertising
•    Integration across areas of the university
•    Tagging system for posts to compile social data
•    One-on-one support
•    Training/education, including ongoing best practices
•    Competitor analysis and comparison
•    Account health reporting
•    Smart inbox with auto reply functionality
•    Approvals system for admin roles
- SMM platform and solution for social and public relations listening must be compatible with the following social networks:
•    TikTok
•    Instagram
•    Twitter
•    Facebook
•    LinkedIn
•    YouTube
•    Snapchat
•    Google reviews
•    Bluesky
•    Threads
- The platform must provide specialized tools for scheduling, engagement, and performance analysis including “likes”, shares, comments and follows; video viewing and click-throughs to web stories and other content.
- The platform must include easy post creation and queueing for optimal publishing times, offering the communications team a comprehensive view of all school-wide content for strategic planning, and simplifying new user onboarding with easy training and post approval workflows.
- The platform must offer easy training, post approvals for new users, support collaboration through task assignment and workflow monitoring, and consolidate messages from various networks for efficient engagement.
- The platform needs in-depth, customizable reporting to track and optimize strategies, including a tagging system to easily compile data for specific campaigns. In addition, the platform and solution must be able to provide basic metrics used to report on social media services, i.e. Must be capable of collecting and displaying information regarding:
•    Video content
•    Account performance (top posts etc.)
•    Report on volume, frequency, reach, and sentiment
•    Enable competitive comparisons of campaign performance and social activity
•    Analyze key account information to track fan growth, demographic trends, and
•    Impression data
•    Provide visibility into audience demographics and composition on specific social media channels
•    Aggregate engagement and account metrics across different social networks and
•    Owned social accounts
•    Real-time spikes in activity providing insight into causes
•    Competitor analysis and comparison
•    Account health
•    Compilation of both direct and tagged messages with the ability to reply in the platform
- The chosen platform must offer robust training resources on both platform usage and current social media best practices.
- The platform must provide a comprehensive view and management of social posts across all areas of the school. 
- It must track audience conversations and respond to interactions, including escalating issues to designated teams, automatically assigning content based on predefined rules, managing publishing permissions and workflow approvals, and pausing scheduled content while issuing official statements during a brand crisis or technical emergency.
- Platform must be capable of managing accounts and content across multiple social media services, while also allowing the definition and enforcement of privacy and security policies. Additionally, the platform must integrate with google analytics.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: November 12, 2025