Social Media Audit Services

The Vendor is required to provide a comprehensive audit of university social media accounts.
- Perform a comprehensive audit of all official University social media accounts across colleges, departments, and programs. 
- The audit includes completing an account inventory, evaluating performance metrics, assessing staff effort allocation, reviewing brand and content alignment, and identifying any duplication of effort.
- Provide data and analysis to support the development of actionable recommendations for optimizing resources and enhancing strategic communication.
- Goal is to obtain:
•    A comprehensive inventory of University-affiliated social media accounts
•    An evaluation of engagement metrics, staffing hours, and content reach per channel
•    Identification of duplicative or under-performing accounts.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 15, 2025