Regional Media Advisors Services

The Vendor is required to provide for regional media advisor work to be conducted during an electoral event.
- Media and public relations services which involve:
•    Answering French or English media queries, by phone or email
•    Conducting interviews (print/broadcast/online)
•    Developing proactive media relations strategies to support elections communications objectives
•    Writing media lines, backgrounders, Q&AS, social media messages, web content and other documents
•    Preparing and disseminating press releases, media advisories and other media products
•    Organizing news conferences, technical briefings and media lock-ups
•    Researching and providing background information on topics of interest to members of elections
•    Providing media training and public relations/media relations support to elections employees, FLOS and ROS
•    Supporting and implementing elections ongoing strategic communications objectives and deliverables
- Media Relations and Strategic Communications Services
•    Answer media queries submitted by email and phone (individual RMAS will be assigned specific geographic locations, which will include answering calls from pre-determined area codes) using pre-approved information (media lines, backgrounders, web content, etc.) To be supplied by the technical authority
•    Make proactive media calls to pitch stories or provide clarifications to media in a pre-determined geographic area
•    Log and evaluate requests for interviews
•    Draft news releases, media advisories, media lines, communication strategies and/or other media relations-related documents
•    Compile statistics and reports on media requests and coverage
•    Produce and deliver to the technical authority a daily field report on regional and national media issues
•    Provide advertising placement advice or assist in placing advertising in national and/or regional media.

- Contract Period/Term: 1 year