Social Media Management Tool

The vendor required to provide enterprise-grade social media management platform and related services to support the county’s centralized oversight, coordination, and governance of official social media communications.
1. Account and user management
•    Centralized management of multiple official county social media accounts across major platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, YouTube, next-door, and other relevant channels)
•    Support for multiple county departments, agencies, programs, and campaigns
•    Role-based access controls to limit user permissions based on job function
•    Ability to add, modify, suspend, or remove user access in a timely manner
2. Content planning, publishing, and approval
•    Tools for creating, scheduling, and publishing content across multiple platforms from a single interface
•    Support for configurable approval workflows to ensure content review and authorization prior to publication
•    Content calendars with visibility across departments
•    Ability to tailor messaging by platform while maintaining centralized oversight
•    Management of digital assets, including images and videos, in accordance with county policies
3. Public engagement and moderation
•    Unified inbox for monitoring and responding to public comments, messages, and mentions
•    Tools for assigning and tracking responses across county staff
•    Moderation features to support enforcement of county social media policies
•    Visibility into response times and engagement activity for accountability and service quality
4. Monitoring, listening, and issue awareness
•    Monitoring of keywords, hashtags, and mentions related to county services, programs, and emergency communications
•    Real-time alerts for emerging issues, misinformation, or high-volume activity
•    Support for public sentiment indicators to assist in situational awareness
5. Analytics and reporting
•    Standard and customizable reports on engagement, reach, audience growth, and content performance
•    Department-level and enterprise-wide reporting capabilities
•    Exportable reports in accessible formats (e.g., pdf, csv, excel)
•    Ability to schedule and automate recurring reports for leadership and public information staff
6. Accessibility, records management, and compliance
•    Adherence to applicable accessibility standards (e.g., WCAG 2.1 aa) and support for accessible content practices
•    Archiving and retention of social media content and interactions in accordance with public records and open records laws
•    Searchable records with audit trails to support public information requests and legal holds
•    Compliance with applicable state and federal privacy and data protection requirements
7. Security and data protection
•    Secure authentication, including single sign-on (SSO) and multi-factor authentication
•    Data encryption in transit and at rest
•    Regular security updates and vulnerability management
•    Clearly defined data ownership, data residency, and data retention policies
•    Business continuity and disaster recovery capabilities appropriate for government operations
8. Integration and interoperability
•    Integration with county systems such as websites, customer service platforms, emergency notification systems, analytics tools, and records management solutions
•    APIs or standard connectors to support future system integrations
•    Compatibility with county IT standards and infrastructure requirements
9. Implementation and transition services
•    Project management and coordination with county stakeholders
•    Configuration of user roles, workflows, and governance controls
•    Onboarding of existing social media accounts and historical data, as applicable
•    System testing and validation prior to go-live
10. Training and knowledge transfer
•    Role-based training for county administrators, content contributors, approvers, and analysts
•    Training materials suitable for ongoing staff onboarding
•    Documentation that supports compliance, governance, and standard operating procedures
•    Optional refresher training or new-feature briefings
11. Support, maintenance, and service levels
•    Ongoing technical support with defined service level agreements (SLAs)
•    Regular platform updates and enhancements
•    Designated account or customer success support
•    Clear escalation procedures for service interruptions or critical issues.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: January 23, 2026