Social Media Specialist Services

The vendor required to provide social media content creation for our "meet me in city" program, an online destination marketplace supporting small businesses.
- Requirement:
1. Tools, skills, and style guide
•    Knowledge of editing tools and software that helps you deliver quality efficiently.
•    Familiarity with Canva (templates, quick graphics, light edits).
•    Experience with common photo and video tools (e.g., lightroom, cap-cut or equivalents).
•    Match meet me in city seasonal look and feel (brand colors, fonts, templates; short, plain-language captions and clear calls to action like “shop, stay, play, explore”).
2. Monthly content plan
•    Maintain a flexible content calendar shared internally for the meet me in city program.
•    Review the city of events calendar to gather information for monthly content planning related to business community activities.
•    Plan to highlight businesses from the current marketplace list.
•    Schedule a time to take product photos for featured businesses for upload to the marketplace.
•    Research recent product posts on the business’s social media for marketplace use.
•    Submit the content calendar for approval by the first business day of each month.
•    Work closely with city’s communication team.
3. Capture marketplace product photos
•    Capture product photos from participating businesses for the meet me in city marketplace. 
•    Edit the images, then send them to the city for uploading. 
•    Locate recent product posts on the business’ social media for product upload.
4. Create content for social
•    Build a simple shot list for each reel (outside, inside, products, people).
•    Plan, shoot, and edit vertical short-form content: reels, photos, and graphics.
•    Create multiple assets for each business we feature in a reel: one reel, a feed post, stories, and a Facebook post.
•    Post natively on Instagram and Facebook.
•    Tag businesses, apply local hashtags, add geo-tags, and share to city living and other relevant community pages when appropriate.
•    Repurpose across channels while keeping copy and format native to each platform.
5. Weekly expected deliverables
•    2 native posts per week (Instagram and Facebook).
•    1 vertical reel per week.
•    2–3 business reposts per week (existing business posts).
•    Provide minimum of 3 new retail product images to the city each week for marketplace upload.
6. Engage with public
•    Reply to comments, direct messages, like and comment on local posts.
•    Track performance of meet me in city campaigns (use post tagging and metrics).
•    Provide a brief monthly report highlighting top-performing content and insights.