Search Engine Optimization Platform Licenses

The Vendor is required to provide to purchase IT licenses for an enterprise platform to (a) analyze and report on organic and AI search performance and (b) continuously monitor website health and changes in real time.
- The platform should consolidate AI and traditional search insights, connect to core analytics systems, and provide 24/7 monitoring with alerting and change tracking to mitigate risk.
- Conductor Intelligence - Growth Level or its equivalent:
•    Provide search performance reporting, including “Topic Details,” to monitor brand presence across AI search engines with daily/weekly tracking, university mentions, and citation visibility.
o    Ability to scope reporting by property, engine, topic, prompt type (branded/unbranded), and date range;
o    University mentions over time, website citations across tracked AI engines, market share/intent views, and trends with daily/weekly cadence;
•    Provide traditional SEO tracking for keywords (Keywords, Keyword Details) and page performance (Pages, Page Details).
o    Track keyword performance and page‑level insights with detailed drill‑downs
•    Provide research features for topic/keyword insights.
•    Provide workspaces for team collaboration and reporting. 
o    Multi stakeholder workspaces for shared views and reporting
- Conductor Website Monitor - Professional Tier or its equivalent
•    Unlimited licenses of Conductor Website Monitor - Professional Tier or its equivalent.
•    Provide 24/7 real‑time monitoring of technical and content changes with proactive detection of critical issues that can impact AI/traditional search visibility and traffic.
o    Continuous, at‑scale monitoring across site templates and sections; proactive “insurance” to catch issues before they impact traffic/revenue.
•    Provide real‑time, customizable alerting that does not rely solely on scheduled crawls.
o    Real‑time alerts; automatic prioritization of issues by likely impact; unlimited customization across segments and rules.
•    Provide intelligent prioritization of issues by impact with customization across page segments, alerts, and issue types.
•    Provide compliance & standards management (university, legal, content) via real‑time tracking of relevant page elements, paired with performance metrics.
o    Real‑time checks for university, legal, and content standards with element‑level tracking.
•    Provide Enterprise reporting & complete changelog of every update for implementation tracking and stakeholder communications.
o    End‑to‑end change history and automated stakeholder reporting.